Treasure, gold, silver, gems, jewels, and magic are the goal of the hearty adventurers who dare risk entering a dungeon or other place rumored to have treasure.
One can even find treasure maps in the treasure hoards one finds. These maps lead the way to further adventure.
Treasure can be just a few coins off a slain orc, or a hoard of a dragon.
Adventurers have quite the time because once they get the treasure, they may still have to survive to get to the exit to the dungeon, much like the opening scene of Raiders of the Lost Ark. Sometimes rival adventurers may let your party risk all the danger, only to take what you have brought forth.